Curriculum – 文化設計與行銷系

HungKuang University The Department of Cultural Design and Marketing Course List

Four-year College(Day program)

Students of this department must take 128 credits upon graduation, including: 30 credits of general education courses,

58 credits of required majors and 40 credits of elective courses.

The Department of Cultural Design and Marketing’s curriculum is divided into three parts:

Foundation of Cultural Study
Marketing and Management
Creative Design

The primary goal is to cultivate students’ design skills and practical marketing management capabilities for future employment in the cultural and creative industries within the central Taiwan region. The department also offers various inter-faculty and interdisciplinary programs to enhance students’ employability.

Department Missions for students:

Gain a comprehensive understanding of culture, design, and business-related knowledge, and integrate these concepts to foster strategic and innovative thinking in their projects.
Acquire innovative and practical design skills, essential for a wide range of careers in culture-related industries.
Develop intellectual abilities to solve problems that contemporary culture-related industries may face, by analyzing a range of cultural development issues and applying marketing and management knowledge.

Sample Courses & Descriptions:

Creative Design

Computer Graphic: This course focuses on the creation and manipulation of visual content using computer software. Topics might include digital imaging, 3D modeling, and animation.
Basic Cultural Design: An introductory course exploring the fundamentals of design with a focus on cultural elements. It might cover basic design principles and how culture influences design choices.
Chromatics: This course would cover the science and art of colors, including color theory, psychology, and application in design.
Cultural Design of Advanced Stage: An advanced course in cultural design, likely focusing on complex design projects that incorporate significant cultural elements and themes.
Visual Planning and Design: This course probably deals with planning and creating visual designs, potentially covering topics like layout, visual storytelling, and visual communication strategies.
Design Drawing: A course focused on drawing skills specifically for design purposes, covering techniques and tools relevant to conceptualizing and presenting design ideas.
Design Sketch: Similar to Design Drawing but may focus more on the preliminary sketching stage of design, emphasizing quick conceptualization.
Corporate Identity Design: This course would involve creating and developing visual identities for businesses, including logos, branding elements, and corporate style guides.
Story Creation and Script Writing: A course on crafting narratives and writing scripts, likely with a focus on storytelling techniques and structure.
Product Design and Marketing: A course that combines principles of product design with marketing strategies, focusing on how to design products that appeal to target markets.
Spatial Design and Marketing: This course likely covers the design of spaces (like interiors, exhibitions) with an eye on marketing and how space design influences consumer behavior.
Material Design: Focuses on the selection and use of materials in design, considering aspects like texture, durability, and aesthetics.
Natural Dyeing Techniques and Design: A specialized course in using natural dyes for design purposes, potentially covering techniques, color theory, and application in textiles.
Packaging Design: This course would cover the design of packaging for products, focusing on both aesthetics and functionality, including branding and environmental considerations.
Metalsmithing Design: A course in designing objects using metal, covering techniques like forging, soldering, and finishing, often with a focus on jewelry or decorative items.
Printing Practice: Likely covers various printing techniques and their applications in design, possibly including digital, screen, and relief printing.
Photography: A course in the art and technique of photography, covering topics like camera operation, composition, lighting, and post-processing.

Foundation of Cultural Study

Western History of Culture: This course probably covers the history of Western culture, exploring significant cultural, artistic, and historical developments.
World Art History: A comprehensive study of art history across different cultures and time periods around the world.
The Introduction to Cultural and Creative Industries: An overview course on the cultural and creative industries, covering aspects like economics, policy, and trends in creative sectors.
History of Design: Focuses on the historical development of design, covering various movements, influential designers, and design evolution across different eras.

Marketing and Management

Design Thinking: A course on the process and methodology of design thinking, a problem-solving approach used in creating user-centered products and services.
Introduction to Marketing and Management: An introductory course covering basic principles of marketing and management, likely including topics like market research, strategy, and organizational behavior.
Consumer Psychology: Explores the psychological aspects of consumer behavior, including how consumers make decisions and what influences their choices.
Research Method: This course would cover methodologies for conducting research, including qualitative and quantitative methods, data analysis, and interpretation.
Proposal Presentation and Communication Skill: Focuses on skills for effectively presenting proposals and ideas, including communication strategies, public speaking, and visual aids.
Program Planning and Financial Analyst: A course likely combining aspects of program planning and financial analysis, covering budgeting, forecasting, and financial planning in the context of project management.
Industry Analysis and Management Strategy: This course probably covers techniques for analyzing industries, including market trends, competitive analysis, and strategic planning.
Patent Writing and Trademark Application: A specialized course on the processes and techniques for writing patents and applying for trademarks, including legal aspects and documentation.
Brand Reengineering and Innovation: Focuses on revamping and innovating brands, covering strategies for brand transformation, market positioning, and innovation management.